Disneyland Price Hike and Discontinuing of the SoCal Pass
By Andy Herndon (@andyherndon)
Disneyland has hiked it’s prices once again and the internet is a buzz.
Go here for all the details: http://www.ocregister.com/news/annual-614733-disney-passes.html
Prices at the Disneyland Resort has continually gone up since the opening of Cars Land in 2012. This time is a bit different for two reasons as Disneyland has given no advance notice about the change. Also, they are eliminating the SoCal Pass.
There has been much speculation as to why the prices are going up, especially since there are no new planned attractions in the next few years. Ultimately, this seems to be an issue of supply and demand.
Park attendance has been at an all time high since Cars Land opened. Disney is ultimately a business and in the last 2 years the price of my own AP has gone up $150, so this does stink but attendance continues to set records. Disney has a responsibility to their share holders to maximize profits (I know that sounds horrible, but it is the reality of business) and this will maximize profits.
Attendance keeps going up and up and up. Going to the parks when there are no black out dates is crazy insane busy . To maximize the experience, attendance needs to come down, because the parks are miserable when they are at capacity. I know, I sound like an informercial for DLR, but it’s a reality, though an unfortunate one for many families.
My prediction is we will see $999 premium AP’s in the next 3-5 years. Bummer I know! But as long as people will pay, they’ll continue to raise the prices.